The hearts of Canary Island society were touched, and the objectives of a three-month campaign were reached in only one week.
Brief
Dorada Especial, the most awarded beer brand of the Canary Islands, suggested encouraging all of Canary Island society to celebrate their little everyday victories.
Challenge
Get people to forget about everything bad for a little while, and only think about celebrating, during one of the most complicated years of their lives.
Solution
We looked for four real people who, for different reasons, changed when they were celebrating and the way they did it at specific times in their lives. These people were those who – by sharing their stories – called upon everyone to reflect and share their personal ‘reasons to celebrate’ on a landing page and on social media. Thus, we launched an overall message of positivity and hope to society as a whole during a critical time.
