People of Madrid are invited to Turn Canary Mode On to fly to the islands.
Brief
Binter was launching its new route Madrid-Canaries with 16 daily flights, offering the same quality and commitment that characterizes them.
Challenge
To be relevant to the people of Madrid and make Binter the most comfortable option for flying to the Canary Islands in a market dominated by other airlines.
Solution
We started with a very real insight: the flying experience has become a moment loaded with stress, discomfort, and nerves.
This common problem of many travelers made it very easy for us to talk about the attributes that differentiate Binter from other airlines. And that’s what we did.
