The direction of the brand was changed with a great proposal.

Brief

We were called in to run a campaign, but we did so much more.​

Challenge

To reposition the brand to achieve greater market acceptance.​

Results

Sorry., by repositioning the brand we achieved:

  • +1 million impressions
  • 119K views
  • CPV 0.02 (50% forecast cost)
  • On-shelf differentiation with distinctive packaging.
  • Improved distribution and volume trends.
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