Tinto de Verano’s brand presence was refreshed at the point of sale to make it the center of attention.
Brief
La Casera’s Tinto de Verano needed to define and activate its creative platform in the ON Trade channel, building and communicating its brand values and experience across sales points.
Challenge
To develop an in-channel activation proposal with a unique and distinctive graphic universe that would bring consistency and relevance to every point of sale.
Solution
Leveraging the intrinsic interest of a concept like luxury residences designed by fashion world icons (FENDI Casa, KARL LAGERFELD, or Dolce & Gabbana, among others), we planned a work structure based on the creation of narrative angles and ongoing conversations with the media. The aim was to position Sierra Blanca Estates across multiple editorial verticals (specialized, economic, generalist, and lifestyle media with a fashion focus).
The quantitative result has been the consistent presence of Sierra Blanca Estates in the media landscape, as well as positioning the company and its leaders as a reliable and respected source of insight and information on the state of the residential market.
