An insight was detected and turned into a love letter that achieved more than 180,000 impressions from marketing professionals.
Brief
Sorry. The brief was to have fun and make the marketing industry smile (and, why not, increase FLECHER.Co’s brand awareness).
Challenge
To generate an internal project based on an insight relevant enough for media and marketing professionals, the target of countless daily inputs, to make a space for FLECHER.Co in their feeds (and in their hearts).
Solution
As marketers, we realized something: explaining what we do through a Tinder chat is not easy. Our strict confidentiality policy prevents us from revealing how we arrived at this insight (wink, wink).
To remedy this reality, we decided to create Briefing of Love: an initiative as simple as a deck of stickers that explains the main agency and brand team profiles.
In addition, for Valentine’s Day we went a step further and created the first speed dating for marketing professionals, which we called San Marketín. A blind dating system with no need to give explanations, no complications and, why not say it, with a rather tacky naming.
Results
We sent a love letter to the entire industry and were reciprocated. Check out the case study.
