A national brand was made to connect with the Canary Islanders.
Brief
Mahou launched a new Special Edition Canarias that needed to be related with music and the concept of the Canary Islands, a great scenario to meet.
Challenge
To get closer to the Canarian public and to be relevant in this market being a Madrid-based brand committed to music and artists.
Solution
We created a collaboration with a music icon in the Canary Islands: Bejo. He was in charge of designing the Special Edition and reflecting all the essence that is breathed in every encounter with music, inspired by his first stage and the public that saw him grow; the Canarian nature.
With this tribute to the islands created by the hand of a recognized local profile, we take over the territory of the meetings around the music in the Canary Islands.
