Spring Hotels

#BestYearEver

Sorry, we maintained the profile of the hotel group, even while it was having to close its doors because of the health crisis.
Not sorry.

Brief

Sorry, Spring Hotels was looking for a campaign that would raise its profile in five different countries in order to maintain its market position, even when the business of welcoming guests had come to a temporary standstill.

Challenge

To energize a market like tourism at a time of maximum "paralysis", and to create a distinctive campaign for a broad range of target audiences.

Solution

We created the #BestYearEver concept, a platform in which the hotel group invites its audience to "give 2020 the second chance it deserves". A hopeful message with international scope, and a calendar of unique events and celebrations organized by celebrities from across Europe.