Planting the Seeds of Tomorrow’s Tourism
Every generation is shaped by a medium. Our grandparents planned their vacations after hearing radio commercials about coastal getaways. Our parents were inspired by idyllic TV ads. Millennials—just like Gen Z—scroll through social media to decide their next destination. But what about Generation Alpha? Where are their travel desires born?
Virtual Worlds Creating Real-Life Dreams
With over 70 million daily active users, Roblox is the key platform for Generation Alpha. Its power lies not just in linear gameplay but in its immersive ecosystem where users build worlds, take on roles, and interact with other people and brands. In Roblox, the virtual becomes real, and the real becomes virtual.
This is where tourism destinations and travel companies have a unique opportunity: to connect with their future visitors. When kids interact with a virtual product in Roblox, studies show they are much more likely to want it in real life. Fashion and toy brands are already proving this—children who acquire products in the metaverse later crave them in the physical world. Applied to tourism, the logic is the same: destinations experienced in Roblox today will become must-visit places in reality tomorrow.
Flecher.co X BrandNewVerse: Building Bridges Between Virtual and Real Travel
At Flecher.co, we specialize in communication strategies for the Travel & Hospitality industry. Naturally, we are already exploring new ways to “conquer” Roblox. The road won’t be easy, but we’re not alone. Through our partnership with BrandNewVerse, the first Spanish studio dedicated to creating branded experiences in Roblox, we have the perfect travel companions to revolutionize how destinations connect with Generation Alpha.
Our shared mission is clear: to build bridges that link virtual worlds with real tourism experiences. This challenge will demand innovation, creativity, and strategy—but that’s where we thrive. Together, Flecher.co and BrandNewVerse are shaping the future of tourism marketing.
Don’t wait to see it on social media. Join us. Explore new worlds. Inspire real journeys.
