Promotur

The Professionals

Sorry, we raised the profile of the Canary Islands throughout the world.
Not sorry.

Brief

Sorry, but the Canary Islands was having to struggle to establish its place as a centre for congresses, events and business in a global market.

Challenge

To promote the Canary Islands and counter the perception that we are just a sun and beach destination.

Solution

We created a world-class audiovisual production that highlighted the way in which Japanese executives changed their behaviour during their business trip to our islands. In this way, we drew attention to the differential value of the destination: the combination of business and pleasure that results from quality infrastructure and services, against the backdrop of the paradise atmosphere of the islands.