The solution was to design a simple brand that would bring together the characteristic colours of the SDGs prioritised by the regional government in the UN report and, from there, explore a visual universe that would allow us to imbue all communication around the project with a unique character.

To convey this, we developed our own illustrative universe that would allow us to give the communication a more informative and friendly character that would lower the institutional and serious tone of the content, this bringing it closer to the entire Canary Islands population.

We defined a grid for structuring the content and hierarchy of messages, which, together with a specific illustration for each dimension of the agenda, separated the government's actions and objectives in a visual way, making the report more accessible and easy to consult.