Fuentealta

#HazQueFluya

Sorry, we changed the direction of the brand with a great proposal.
Not sorry.

Brief

Sorry, we were called in to run a campaign, but we did so much more.

Challenge

To reposition the brand to achieve greater market acceptance.

Solution

After identifying the opportunity, we focused on a very young target audience: Generation Z. We developed a creative platform, supported by a new brand identity, in a campaign that addressed the problems that concern our target audience, using their language and codes.

Results

Sorry., by repositioning the brand we achieved:
+1 million impressions
119K views
CPV 0.02 (50% forecast cost)
On-shelf differentiation with distinctive packaging.
Improved distribution and volume trends.
Not sorry.

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