Fuentealta
#HazQueFluya
Sorry, we changed the direction of the brand with a great proposal.
Not sorry.
Brief
Sorry, we were called in to run a campaign, but we did so much more.
Challenge
To reposition the brand to achieve greater market acceptance.
Solution
After identifying the opportunity, we focused on a very young target audience: Generation Z. We developed a creative platform, supported by a new brand identity, in a campaign that addressed the problems that concern our target audience, using their language and codes.
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