La otra tienda de electrónica

Sorry, we broke the rules of one of the market’s most static sectors.
Not sorry.


Sorry, we were asked to provide added personality and a creative journey to guide Electron's steps.


To raise the profile and standing of this Canary Island brand to the same level as a multinational store.


We accepted the challenge and distanced Electron from the classic codes associated with the sector. We carried out a rebranding to reflect Electron’s true role, with an attractive image and a distinctive discourse that we based around the idea of "The Other Electronics Store".


Sorry., by breaking down sector barriers we achieved:
+1.1 million impressions
+ 250,000 new users
Not sorry.

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