Electron

La otra tienda de electrónica

Sorry, we broke the rules of one of the market’s most static sectors.
Not sorry.

Brief

Sorry, we were asked to provide added personality and a creative journey to guide Electron's steps.

Challenge

To raise the profile and standing of this Canary Island brand to the same level as a multinational store.

Solution

We accepted the challenge and distanced Electron from the classic codes associated with the sector. We carried out a rebranding to reflect Electron’s true role, with an attractive image and a distinctive discourse that we based around the idea of "The Other Electronics Store".

Results

Sorry., by breaking down sector barriers we achieved:
+1.1 million impressions
+ 250,000 new users
Not sorry.