Dorada Pilsen & Tropical
Brindemos por lo que nos une
Sorry, We’ve managed to bring together two brands that
are historic rivals in a single campaign.
Not sorry.
Brief
Sorry. The two most important beer brands in the Canary Islands decided to come together to speak of union to their target markets in the midst of the post-confinement scenario.
And, once again, they placed their trust in us to tell you about it.
Challenge
Orchestrate a historic union and represent eight islands, each with their own unique idiosyncrasies and insights, in a single story.
Solution
We met with 14 illustrious Canary Islander men and women to find 'The Great Agreement of the Eight' a symbolic agreement of union between the different islands.
The outcome was #LetsToastToWhatUnitesUs, an exceptional campaign during and exceptional situation that will define the memories of a year in wich we've been more united than ever.
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