Dorada Pilsen & Tropical

Brindemos por lo que nos une

Sorry, We’ve managed to bring together two brands that are historic rivals in a single campaign.

Not sorry.

Brief

Sorry. The two most important beer brands in the Canary Islands decided to come together to speak of union to their target markets in the midst of the post-confinement scenario.
And, once again, they placed their trust in us to tell you about it.

Challenge

Orchestrate a historic union and represent eight islands, each with their own unique idiosyncrasies and insights, in a single story.

Solution

We met with 14 illustrious Canary Islander men and women to find 'The Great Agreement of the Eight' a symbolic agreement of union between the different islands.


The outcome was #LetsToastToWhatUnitesUs, an exceptional campaign during and exceptional situation that will define the memories of a year in wich we've been more united than ever.