Dorada Especial

Motivos Para Celebrar

Sorry, We touched the hearts
of Canary Island society and reached the objectives of a
three-month campaign in
only one week.
Not sorry.

Brief

Sorry. Dorada Especial, the most awarded beer brand of the Canary Islands, suggested encouraging all of Canary Island society to celebrate their little everyday victories.

Challenge

Get people to forget about everything bad for a little while, and only think about celebrating, during one of the most complicated years of their lives.

Solution

We looked for four real people who, for different reasons, changed when they were celebrating and the way they did it at specific times in their lives. These people were those who – by sharing their stories – called upon everyone to reflect and share their personal ‘reasons to celebrate’ on a landing page and on social media. Thus, we launched an overall message of positivity and hope to society as a whole during a critical time.