Based on the insight “we all remember to celebrate a special moment in our usual bar” and after the success of “Motivos para celebrar”, we began to explore new ways to continue building on emotions. Finally, we decided together with the client to go one step further and create a realistic fiction that reflected the values and narrative of the brand. The result was “Nuestros bares, el lugar de los momentos especiales”, an emotional campaign that not only recognises the bars and restaurants’ work, but also the special moments that we all celebrate every day there.